5 Reasons Why Your Article Marketing Strategy Is A Flop

Article marketing is one of the best-known tactics of marketing on the web. One of the reasons why many people like it is because it is considered as a source of free traffic. It is something that even an internet marketing newbie can do it effectively.

Nevertheless, there are so many cases where people put in a lot of effort into their article marketing campaigns, but reap absolutely nothing. If you are one of these people, here are five reasons why you are not reaping what you should from your efforts:

We all know how difficult it can be to write articles for submission sites. However, this doesn’t mean that the only way to overcome this obstacle is by writing keyword-spammed articles with no unique content. For you to have an effective article marketing strategy, your goal should go beyond passing Copyscape. Always ensure that you give your readers useful information; not an article filled with and, is, or, maybe, sometimes, and many other fluff keywords. Search engines are consistently trying to improve their algorithm so that they can come up with search results that are relevant to the web user. Even though such fluff may boost your ranks in the short-term, they won’t do you any good in the end.

If you feel that writing articles is such a tough job, go to freelancing sites such as elance.com and you will get writers who are able to write high quality articles.

One of the major reasons why you would want to submit articles to article directories is so that you can get backlinks from them. If a system allows you to create links but then makes these links nofollow, then you will not get the SEO boost that you were hoping for. This is because search engines such as Google will not index those links because they have been told “not to follow,” them. This is a way of saying that the links cannot be trusted. Sites such as Helium, Xomba, and Wikipedia have nofollow links while Ezine, Goarticles, and Hubpages have dofollow links.

Although a website such as Wikipedia has nofollow links, many article marketers receive a good amount of traffic from them. This is because users who read articles on Wikipedia usually click on some of the external links so that they can learn more about the subject. However, if you post your articles on a website full of AdSense ads and “you are our 999,999th visitor” pop-ups, don’t expect many people to trust you.

Among the many article-marketing strategies, using article spinning and article submission software is one of the most abused. Whenever people see the difficulty associated with writing and submitting new articles, they look out for simpler solutions to creating links. You might find a new wordpress blog with only five pages on a 5-day-old domain, having over 10,000 links from article directories. Of course, this is not natural. In addition, if all the articles linking to the site are 250 word articles with duplicate content, you cannot expect to get good rankings with search engines.

Even though quantity matters, you should not be too fast when creating these links. Start out with creating one link per day for sixty days. During these first 60 days, concentrate on writing unique articles that you will post on sites with high pagerank.